Social Media for Small Businesses
Social media is a valuable tool for any business regardless of the size or industry. It provides a great opportunity to build a relationship with customers and can help to create brand awareness. Check out our top tips below:
It’s always important to set goals. This is a good way to see if what you’re doing is having a positive effect. Your social media goals could include things like increased brand awareness, engagement and website traffic. Specific goals will vary depending on your industry.
Social media networks provide analytics for you. This is a great way to track engagement and understand what’s working and what isn’t. Platforms like Facebook show you when your fans are online, so you know when is likely to be a good time to post. You can also gain a better understanding of the people who have liked your page. For example, the percentage of people that are men and women, their age and location.
Identify your audience
Social networks give you an insight into who your fans are. Take full advantage of this! Knowing who your fans are will help you to create relevant, enjoyable content.
Make sure you respond to your customers online. Social media has become a very popular way for customers to reach out to a business. They may have a question or feedback and it’s important for you to respond as soon as possible to maintain a good relationship.
Quality content matters. Rather than panicking and posting for the sake of it, plan good content that will keep your audience engaged. By creating a content calendar, you can stay organised and know exactly what you’re posting and when.
Posting when your audience is online is really important. There’s no point planning great content if your audience is going to miss it. Facebook tells you when your audience is online so it’s worth making the most of this tool.
Hashtags are a great way to boost your reach. They can help people see your post that wouldn’t have normally seen it.
Post good quality images to help make your post stand out and not be missed. Videos are also a great way to boost engagement.
If possible, combine organic posts with paid Ads. This is a great way of reaching more potential customers.