Blogging for your business; why you should be doing it. | Websmart Design

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Blogging for your business; why you should be doing it.
by
5 October 2015

Blogging for your business; why you should be doing it.

If you run your own business, the chances are that at some point along the way, you have thought about, and probably vetoed, the idea of blogging.

Is it worth it?

Do we have the time?

What on earth would we write about?

Of course, all of the above questions are perfectly valid, and there are a hundred more that I’m sure you could ask as well, however blogging for your business should not only be something that you find the time to do, it should be considered an integral part of your marketing and your SEO strategies and I am going to tell you why.

  1. It is an amazing way to reach your target audience.

 And better than that, most of them will find you. By writing a regular blog and putting it in the right places, you are becoming a ‘go to’ information hub for people that want to know more about what you do and how you do it.

By targeting the questions that potential clients are searching for and being there ready with the answer is a sure fire way to reach new people

  1. It also means people regard you as an expert in your field.

By showing that you not only know everything about your field, but you are willing to put that information out there for all to see shows that you really know what you are talking about. And this builds trust which we all know is important.

By giving your company a voice and a personality at the same time as delivering correct and true advice or information you are making your brand personable and trustworthy

  1. It provides your website with regular updates.

Google loves websites that provide regular updates of content; but how many times can you change the content of your website without losing your companies message? Not many.

This is where blogging comes into its own. By regularly scheduling a blog to be written and posted on your site, you are providing Google with the updates it craves, your audience with helpful and informative advice AND gaining valuable SEO points all in one hit. Still think you don’t need a blog?

  1. It keeps you and your team fresh

By having to find blog topics, it keeps you and your team on the pulse of your industry; always on the lookout for the next thing to write about or the hot new topic to get in on first. It also gives you the opportunity to look at how you do things and why and you may find that blogging will help you to identify areas for improvement

Finding the time to sit and write a blog can be daunting and we understand that the business comes first, but the benefits of blogging far outweigh any reason not to do it. Thankfully, we can help. We have skilled copy writers that can blog on your company’s behalf, drawing from experiences in many fields and taking the time to ensure that they write as if they were a member of your own team.

This means you are free to continue to handle the business, whilst still benefiting from blogging.

For more information regarding blogging for your business, contact our team by calling 01553 766760 or by emailing info@websmartstudio.co.uk today.