Facebook is without doubt one of the largest and most influential social media platforms out there so when it comes to promoting your products, brand or business, it makes sense for you to be nestled neatly on the newsfeeds of its very extensive audience.
Latest figures shows that Facebook has over 1.4 billion people logging up an impressive 900 million visits every day and with those audience figures, it makes sense to be putting your ads there.
So, how do you do it and more importantly, how do you make sure that your hard effort is being seen by the right people?
Well, Facebook paid Ads is the answer and we are here to help you make sure that you get the most out of this feature.
To start with, you need to know what you want to do and who you want to see it. As with any campaign, you need to know what result you want at the end before you can start.
So, what do you want to do?
Post Engagement: you want people to comment, like and share posts you put on your page
Page Likes: you want to encourage people to like your page
Website Clicks: you want people to visit your website from your Facebook page
Promote your App: you want to promote your app from your Facebook page and encourage people to download it
Event promotion: you want to invite and monitor attendance to a specific event
Promote an offer: you want to create offers and promote them to people that follow your page on Facebook
After you have this sussed out, you then need to decide who you want to see your ad. You’ve spent time deciding what to say and how to say it as well as designing the perfect ad, but if you target the wrong audience or are too vague with your preferences, it is the online equivalent of dumping your leaflets in the bin.
The great thing about Facebook ads is that you can choose a very specific audience for your ad based on the following areas:
- Languages Spoken
- Level of education
- Relationship Status
- Political Views
- Connection to your page
Even better is that these options are neatly within the ad set up page itself and they are very simple to select. The best thing about this is you are using data that the end user has willingly supplied themselves; Facebook is merely the go between that hooks you and them up.
And if that isn’t enough, Facebook allows you to upload any data that you may want to use as well, including emails and phone numbers, user ID’s and even people that have visited your site previously.
So, now you have the ‘what’ and the ‘who’, you need to decide on the’ how much’. Facebook ads have ‘budgets’, so you can pre-set the maximum that you want to spend on the campaign, either daily or over the entire lifetime. This takes out the scary thought of running an ad and ending up spending more than you budgeted for as you are in control before you even set the ad live.
You ad is now ready, so where do you want it to appear?
For this you have three options; Facebook Newsfeed, Facebook Mobile Newsfeed and Right hand column.
This decision will be influenced by who your target audience is and what you believe is their preferred device for viewing Facebook. With the majority of audiences now choosing mobile devices as their most used way of surfing the net, many ads are going for this option, especially if your demographic is age specific to say a younger crowd. It will also depend on whether you website is mobile friendly; you don’t want to advertise to a mobile audience that are going to land on your unresponsive page and have a bad user experience so bare that in mind.
By opting for the Facebook Newsfeed post, your ad will be placed within the user’s newsfeed, comfortably resting next to pictures of their family and friends, cat videos and other lovely things and will feel very natural to the person scrolling. It is marked as a ‘sponsored’ post, but users aren’t usually put off by this.
Choosing to be located in the right hand column has its advantages as well, as it appears directly under the ‘Trending Topics’ section and is very prominent for the user.
Facebook ads has been designed to make promoting your content as easy as possible and you shouldn’t come across too many obstacles if you choose to do this for yourself, however here at Websmart, we offer fully managed Facebook Ad Campaigns in house.
We work with you to sort out the details of who and what and then design your ads and manage the campaign from start to finish on your behalf, leaving you free to deal with the business of doing business.
To see how we can help get you in front of social medias biggest audience, call our team today on 01553 766760