Search Engine Optimisation (SEO)
Why is SEO important to your business website?
Search Engine Optimisation. SEO. Terms which have become not just familiar, but crucially important for every business with a website keen to get the best return on investment from their online marketing budget. Which, let’s face it, is just about every business there is.
Problem: The web is an increasingly crowded place. About a trillion pages. Among them, numerous competitors of yours, clamouring for your customers’ attention.
If your company’s website is professionally optimised – which it will be by our SEO team – , it will rise – we guarantee – rapidly towards the top of the first page of search engine listings when potential or returning customers search for the product or service you provide.
And we’ll keep it there. Instantly visible. Ahead of your competitors. Exactly where it needs to be to attract visitors, build customer relationships, enhance loyalty and promote purchase.
But … if it isn’t optimised, there’s no telling where it may appear in the searcher’s results, if at all. Page two, possibly. Perhaps even further down that all important list. Hidden from view.
As good as invisible.
It’s worth noting that Research shows very few people search beyond that important first page. And we’re proud to say that the skills of our SEO team have succeeded in elevating every single one of our clients’ websites to that sales-critical prominent position.
We’re SEO experts – so you don’t have to be.
We’ve been practising the complex, scientific art of SEO since the term was coined, following and adapting to the ever changing rules, requirements and individual vagaries of the search engines. And we’ve been doing this for companies of every size and type right across the business spectrum, from fresh new startups to long established national organisations.
Google dominates the search scene, of course, but it should never be forgotten that other players, such as Bing and Firefox must also be acknowledged, as well as the ever more important role of social media.
There are numerous factors to consider in order to achieve SEO success. And they should preferably be addressed on a constant basis, because search engines evolve with every day that passes.
Google, for example, amends its search algorithm up to a mind boggling 600 times each year. Some of these adjustments are miniscule, (yet however subtle, need to be noted) but others are major rule changers for anyone chasing a high ranking. So, ideally, SEO should not be a one-off exercise, it requires consistent attention.
Our knowledge of how search engines work, of what they want – and as importantly, what they disapprove of and reject – is intimate, comprehensive and absolutely current.
This up to the minute knowledge is vital because often, SEO techniques that may have been acceptable to search engines one year are judged by them to be unacceptable the next. To ignore this is to invite the search engines to reprimand you by demoting or – in extreme cases – delisting your site altogether.
To us, helping to ensure that your website more than meets these ever changing criteria and therefore achieves your marketing objectives is part of our web design process.
We do this, fundamentally, by working with the search engines, not against them, in effect helping them to deliver their prime objective, which is to provide … relevant responses to search queries. In other words, we’re here to make sure that your website is considered by the search engines to merit a high place among those relevant responses.
This involves a number of key factors, including getting all the keywords you use on your site ‘right’ in terms of how you appeal to your customers as well as how the search engines regard you. We carefully research and constantly revise the keywords we use in writing your site, making sure that they match those your customers are most likely to enter into a search engine when either looking for your company specifically or an organisation similar to yours.
Our aim is to build ever increasing traffic to your site – to ensure as many people as possible who are actively looking for what you do click through to you, learn about you and buy. As part of this element of SEO, we work meticulously to build links to your site to increase its popularity and traffic, but only the sort of links search engines will regard as legitimate rather than ‘spam.’ Because search engines penalize spammers.
In addition, there are numerous other considerations, including that of keeping the material on your website as fresh as it can possibly be. It’s a fact that search engines tend to downgrade a website if the content becomes stale. So, we constantly generate ways to achieve this, looking for opportunities, ideas such as articles and press releases that you may run tracking the latest developments in your company, new ‘angles’ on what you do and how you do it.
Of course, you could learn SEO yourself. The web is awash with information. But it’s a complicated affair, a time-consuming task – and one that we are literally already on top of on your behalf.
So, here are the services we can provide to build, refine and deploy the SEO strategy that will put your website on top of your competitors in the search results:
- Real Time Algorithm Monitoring
- Technical Analysis & Site Audit
- Back link Monitoring
- Keyword Research
- Competitor Analysis
- On-page Optimisation
- Analytics Optimisation
- Website Re-engineering
- SEO Copywriting
- SEO Analysis and Reporting
- Blog Management (We write & maintain your blog monthly)
- Community and blogger outreach
- Content strategy
- Article Marketing
- PR News Releases
- Targeted Campaigns
- Local Business Listings
- Social Promotion
But really, the only keywords you need to remember in planning your SEO are: Websmart Search Engine Optimisation.
We’re based in King’s Lynn, near Norwich in Norfolk, where we’ve established a firm reputation among local businesses as the go-to SEO experts. But whether you’re located in our area or, like many of our clients, elsewhere in the UK, we’d be delighted to hear from you.
Get on touch
Call us now on 01553 766760 or email us on firstname.lastname@example.org for more information